Beware of OKRs. 90% of companies use them wrong.

OKRs (Objectives and Key Results) became a new cargo cult. Organizations mindlessly adapt them to every possible activity area.

In this article, I explain what OKRs are for (the WHY) and how to use them to achieve the expected benefits.

1. Select only one OKR

In every organization, there are countless important things to do. But it’s essential to realize t…