The Ultimate List of Product Metrics
An extended edition: Acquisition, Activation, Engagement, Retention, Revenue, Referral, and Lean and Agile metrics. Additional techniques, and resources.
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The Ultimate List of Product Metrics
In Today’s newsletter:
Acquisition Metrics
Activation Metrics
Engagement Metrics
Retention Metrics
Revenue Metrics
Referral Metrics
Lean and Agile Metrics
Conclusions, additional techniques, and resources
The classification below is based primarily on the AARRR (Acquisition, Activation, Retention, Revenue, Referral) framework, which is universal and fits every organization that works on customer-facing tech products.
On top of that, I added two categories:
Engagement Metrics: I want to emphasize the distinct metrics focusing on user interaction with the product. More in the 3rd point.
Lean and Agile Metrics: Metrics related to the effectiveness of delivering value. Some of them, like Time to Market (TTM) or Time to Learn (TTL), are essential to succeed by quickly adapting to the changing market conditions.
Without further ado:
1. Acquisition Metrics
1.1 Bounce Rate
The percentage of visitors who leave your website after viewing just one page. A high bounce rate may indicate issues with the landing page (e.g., messaging) or targeting.
1.2 Conversion Rate
The percentage of users who take a desired action, like signing up for a newsletter.
1.3 Landing Page Conversion Rate
The percentage of visitors who take a desired action on a specific landing page, like signing up or starting a trial, on a specific landing page.
1.4 Cost of Customer Acquisition (CAC)
The cost of acquiring a new customer through marketing and sales efforts.
1.5 Channel Effectiveness
The success of each acquisition channel in driving traffic, sign-ups, or purchases.
1.6 Traffic Source Distribution
The breakdown of incoming user traffic by different sources, such as organic search, referrals, or paid ads.
2. Activation Metrics
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